At Kindled + Kindred, we design brand identities with heart and soul for entrepreneurs ready to show up wholeheartedly in their own stories. Together, we’ll journey deep within your business to build a brand identity rooted in your core values that communicates who you are, what you do, and why it matters. Rooted in strategy, we’ll unearth how you spark connection with your community through the magic and story that is uniquely yours and sets you apart. After all, around here we believe there’s a story within each of us. The only question left is, are you ready to walk together and design yours?
It’s no secret here at Kindled + Kindred Design we believe what you do matters, but who you are matters more. That’s why after receiving your client application, we’ll sit down for a free 30 minute consultation call (I’ll bring the coffee, you bring your story) to get to know each other, dive into your journey, discuss your creative vision, and talk about how Kindled + Kindred can help bring your story to life in a way that honors the heart and soul of your business. From there, you’ll receive a custom project proposal, contract, and welcome guide giving you an in-depth look of what to expect from the Kindled + Kindred branding experience. Once your contract is signed and 50% deposit received to book your spot on the calendar, not only will we set up your client portal in Asana, but we’ll take virtual hands and begin to journey deep within your story together. It’s my privilege to say there is truly no place I’d rather be.
Rooted in intentional storytelling, we believe that the strength, core, and beating heart of your brand story live deep beneath the surface; however, if there’s one thing we’ve come to know about a deep dive it’s this: a deep dive is scary. It’s dark. It can feel daunting. For most of us, it’s uncharted territory. Which is why we’ll journey together through Kindled + Kindred’s custom Brand Story Discovery Workbook to bring the soul of your business to life. From there, I’ll create a Holistic Brand Strategy Presentation encapsulating who you are, the people you serve, the problems you solve, how you authentically show up in your own brand story, and most importantly, how you create opportunities to spark connection. At the end of this presentation, not only will we walk through your strategy-based creative direction including color, typography, and imagery/media direction, but we’ll also be empowered to move forward confidently into the next phase of the branding process where we’ll begin to craft a visual story in alignment with your core values and deepest ‘why’.
As you spend time getting back to what you truly love to do in your business, I’ll be pouring another cup of coffee and diving into my heart-work: bringing your visual story to life by creating multiple concepts rooted in story and strategy. At the end of this creative magic, I’ll select the strongest concept that speaks to the heart of your target audience and package it in a holistic presentation where we’ll walk through your logo, secondary logo, color palette, and real-life examples where you’ll begin to see your brand story come to life for the first time. Next, we’ll work together to dig into the details and refine the concepts until they feel just right. Once approved, I’ll build out the remainder of your brand package including font selections, illustrations, social media templates, and any a la carte items selected to tell your brand story in a way that is as impactful and dynamic as the author behind it.
As we begin to wrap up your project, I’ll equip you with tools you need to walk confidently through your brand story. To set you up for success within your new brand identity, we’ll walk through your custom Comprehensive Brand Style Guide which will serve as your roadmap to continue creating a consistent and cohesive brand story as your business grows and thrives. I’ll also provide you with our Brand Files Tutorial Guide which will explain your final print and web files, where and when to use each file type, and tips for file storage.
At Kindled + Kindred, we believe at it’s core, branding is about giving others the opportunity to show up confidently in their own stories, be seen and known, and spark connection through intentional and soulful brand storytelling. As we deliver your final packaged and organized brand files, together we’ll celebrate both the launch of your new brand identity and the journey you’ve taken to get here. We’re honored to walk beside you.
Designed for the storyteller within, our Storytelling Essentials package is crafted not only for those ready to share their brand story with the world for the first time, but also for those who feel misaligned in their current branding and are ready to refresh their brand story to speak to the right people and meet the needs of their growing business. Whether you’re taking the first steps in your brand journey or have many miles logged beneath your feet, our Storytelling Essentials package provides the tools you need to show up confidently in your new brand identity grounded in purpose, strategy, and alignment with not only what you do but who you are.
Designed for storytellers seeking to create an impactful and personal brand presence, our Stories Alive package is crafted for those ready to bring their brand story to life across multiple brand touchpoints. Rooted in alignment with your brand values, voice, and visuals, our Stories Alive package empowers you with the tools you need to step forward in your new brand identity ready to build community, spark connection, and create a lasting impact across multiple platforms.
At Kindled + Kindred, we know that just like the authors behind them, every story is unique. That's why we offer a la carte services exclusively to our branding clients, creating a truly customizable, one-of-a-kind storytelling experience that reflects the heart and soul of your brand from the inside out.
Once you complete the client application, I’ll reach out to schedule a 30 minute call where we’ll get to know each other, answer your questions, and talk about how Kindled + Kindred can help bring your story to life. Within a few days you’ll receive a project proposal, contract, and welcome guide addressing specific aspects of your project such as timeline, cost, payment plans, and package details. From there, if you decide to move forward, once your contract is signed and deposit paid we’ll set up your client portal and begin the branding journey together.
Absolutely. I understand branding can be a daunting process and big investment, both financially and personally. After your 50% deposit is paid, your project can be broken into two installments to create a branding experience that both meets you where you are and honors where you want to go.
I believe that my job as a brand designer is not only to set you and your business up for what success means to you, but also to offer packages that allow us to craft a holistic brand story that’s rooted in strategy and creates an unique brand experience— something a logo has a difficult time doing on its own. Not ready to invest in a full brand package? I get it! Feel free to reach out and let’s talk about how we can bring your brand story to life in a way that’s both manageable and intentional.
Our ‘Storytelling Essentials’ package runs 5-6 weeks while our ‘Stories Alive’ package runs 6-7 weeks. Due to the custom nature of branding, timelines may increase if an a la carte item(s) is added to your brand package.
Not at this time; however, I fully believe in the power a dynamic web presence can hold for your brand story. If web design services are something you’re interested in, I’m happy to recommend a designer who could take the branding we create and work their magic.